Inkiru, Inc. develops and delivers Predictive Intelligence Platform, a real-time predictive analytics solution that allows retailers to apply real-time predictive capabilities across various aspects of their business, including fraud or loss management, offer relevance, inventory management, and authentication. The company's platform transforms customer interactions augmenting live transaction information with external data enabling businesses to personalize experiences, improve loyalty, reduce fraud, improve information security, and improve profit. Its platform is used to analyze customer behavior and personalizes each customer experience in real-time to drive eCommerce revenue; to analyze customer behavior and send the most relevant offers in email campaigns to increase eCommerce profit; and to apply predictive analytics to live transaction data in real-time to detect fraud prior to the transaction completion. The company was founded in 2011 and is based in Palo Alto, California. As of June 10, 2013, Inkiru, Inc. operates as a subsidiary of @WalmartLabs.